This Privacy Statement applies only to the information collected online at UFAF Web Direct.
INFORMATION WE COLLECT ONLINE
1. General Browsing Information
UFAF Web Direct (UFAF, Inc.) gathers navigational information during each visitor's use of our Web site. In the process of gathering navigational information, non-personally identifiable information (i.e. domain type, browser version, service provider and IP address) may be collected. The navigational information tells UFAF Web Direct about the use of our Web site by visitors, including the areas of our site that are most visited or the time of a last visit to a page on our site. It also tells us about the technical efficiencies of our Web site and services (i.e. the time it takes a visitor to connect to our Web site or download pages). The navigational information helps us better understand a visitor's experience at UFAF Web Direct and improve upon that experience by recognizing and delivering more of the features, services and products our visitors prefer.
2. Personal Information
UFAF Web Direct (and its affiliated sites) may ask you to provide personal information (about yourself or someone to whom information is sent) when you establish or update a UFAF Web Direct account, sign up for UFAF Web Direct E-mail, enter a contest, participate in a survey, shop online (including the purchase of a gift card), check the status of an order, request information, purchase and send an e-gift card and/or create, send a wish list or gift reminder or if you sign up to receive information about our products, promotions and events through e-mail.
Categories of information collected include name, address, e-mail address, recipient's name and e-mail address, order information, telephone number, mobile phone number, credit card information and messages or reminders you create.
USING PERSONAL INFORMATION WE COLLECT ONLINE
UFAF Web Direct uses the personal information we collect from you to deliver products that you have ordered, to fulfill requests that you have created, to contact you or the product recipient(s) in the event of order or delivery difficulties, for verification purposes, to respond to your inquiries, and to deliver services and information about our products, promotions, sweepstakes or Web site, including adding you to the UFAF Web Direct E-mail list and to any of our print catalogue mailing list when you sign up or make a purchase.
We will use the information you provide when you visit us to sign up for UFAF Web Direct E-mail to send you updates about UFAF Web Direct products, promotions and events. In addition, we will use your name and mailing address provided during such sign up, in all the ways described in this privacy statement and we will use your e-mail address as described in this privacy statement for e-mail addresses collected.
UFAF Web Direct E-MAIL
UFAF Web Direct E-mail allows you to receive exclusive information about special offers, media events, new products, and much more. If you're not already registered, simply create an account to receive these special messages. If at any time you would like to stop future delivery of UFAF Web Direct E-mail, please follow the removal instructions located at the bottom of each message or remove yourself from your account homepage after logging in. Asking to be removed from UFAF Web Direct E-mail will not prevent you from receiving e-mail communications relating to any online order you place at UFAF Web Direct, requests to participate in surveys about our products or other operational e-mail communications.
INFORMATION WE SHARE WITH THIRD PARTIES
We use third parties to help us provide services to you such as fulfilling orders, processing payments, monitoring site activity, conducting surveys, maintaining our database, and administering and monitoring e-mails. Third party service providers may also assist us in offering, running and monitoring affiliate sites where you will provide personal information about yourself and possibly about your friends. The affiliates may also include a means for you to access and download information from your existing email address books through the service provider so you can more easily share our offers with your friends. Third parties assisting us with affiliates may only use personal information collected on those sites for the purpose of providing services for us and you. Third parties also provide aggregate, comparative information on the performance of our site and our affiliates to us and a select group.
You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Web site or the public.
In the event UFAF, Inc. sells or transfers all or a portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction.
VISITORS FROM OUTSIDE THE U.S
If you are visiting UFAF Web Direct from a location outside of the U.S., your orders placed through UFAF Web Direct will be accepted and fully processed in and shipped from the U.S. All information you provide will be maintained in our Web servers and/or internal systems located within the U.S., and protected as noted in this privacy policy.
COOKIES
1. What are cookies and how do we use cookies on our Web site?
UFAF Web Direct uses a browser feature known as a cookie. A cookie is a small data file that is stored by your Web browser on your computer. Cookies are used to help track your clicks and pass information as you go through the pages within UFAF Web Direct. This allows UFAF Web Direct to make our site more responsive to your needs by delivering a better and more personalized experience to you. UFAF Web Direct also uses cookies to keep track of how many items you put into your shopping bag and to remember you when you return to UFAF Web Direct.
We also use cookies and/or a technology known as clear gifs, which are typically stored in e-mails to help us confirm your receipt of, and response to, our e-mails and to provide you a more personalized experience. Cookies can allow us to associate navigational information from browsing visits with personal information you provide at our site.
2. Do we share information from cookies with third parties?
No.
UPDATING YOUR PERSONAL INFORMATION
We prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information including billing and shipping information by logging into Your Account.
PRIVACY OF CHILDREN ON OUR WEB SITE
To ensure compliance with federal law, UFAF Web Direct does not knowingly collect or maintain information provided by children under the age of 13.
LINKS TO OTHER WEB SITES AND SERVICES
For your convenience, our Web site may contain links to other sites. Links that appear on UFAF Web Direct should not necessarily be deemed to imply that we endorse or have any affiliation with the linked Web sites. UFAF Web Direct is not responsible for the privacy practices or the content of such Web sites. We encourage you to review the separate privacy policies of each site you visit.
QUESTIONS OR CONCERNS
If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us.
SECURITY STATEMENT
UFAF Web Direct takes the following types of security measures: use of technologies and policies such as limited access data-centers, firewall technology, secure socket layer certificate authentication and limitations of administrative access to our systems. In addition, it is our policy not to send your credit card number via e-mail. In fact, this is a practice we encourage you to adopt in all of your Internet activities.
We designed UFAF Web Direct to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 4.0 versions or higher of Netscape Navigator, versions 5.01 or higher of Internet Explorer, versions 0.8 or higher of Firefox and versions 1.2 or higher of Safari. SSL is encryption technology that provides security while information is being transmitted over the Internet.
While we implement the above security measures on this site, you should be aware that 100% security is not always possible.
This Privacy Statement is effective October 1, 2008

